Google Webmaster Tools
Why Should Marketers Use Google Webmaster Tools?
Google Webmaster Tools is an important tool to have because in regards to organic search, if a company’s site is not indexed, then they are not going to rank. Without ranking, it’s very difficult to receive an adequate amount of traffic to the site.
Under site configuration, a marketer can submit an XML sitemap to help Google index pages that are harder to find or may not yet be indexed by Google. You are able to control crawl access by Google. For example, if your site has content you don’t want Google or other search engines to access, you can use a robots.txt file to specify how search engines should crawl your site’s content. In settings, Google Webmaster Tools allows you to associate a particular geographic location with the site if you are targeting users within a specific area. You can also set a preferred domain that will associate a preferred domain with your site such as to always or never show the leading “www.” in Google’s search results.
One of the four main technical benefits of Google Webmaster Tools is malware detection. Google sends out a notification if it finds malware on the site as well as offers suggestions on how to eliminate the malware. You can see crawl errors and problems encountered by Google while trying to access pages on their websites. You can also see crawl statistics to see Googlebot activity over the past 90 days. Webmaster Tools gives HTML suggestions for pages on your site as well. This lets you know if you have duplicate title or meta descriptions or if you have pages that are missing titles or title tags that are too short or long.
A marketer can see how their site is performing on the web through Google Webmaster Tools. You can see how many queries as well as the keywords searched where your site was shown as well as how many impressions and clicks your site received. You can see where other people linked to your site and how many times they have linked to it. Under keywords, it shows you the most common keywords searched when crawling your site.
What Information did Webmaster Tools Reveal About kimpate.com?
My site has shown up in a total of 110 queries with a total of 2,000 impressions. Currently, my top three search queries are Pizzazz, Kim Pate, and James Madison Marketing. My top pages are my home page and two of my blogs posts. I have 5 links linked to my site. The most significant keyword to my site is Marketing followed by Pate, Email, and Kimberly. According to Crawl Stats, my site’s average pages crawled per day is 5, average kilobytes downloaded per day is 126 and average time spent downloading per page is 1,034 milliseconds.
I would like to learn more about how to fix crawl errors as well as how to analyze and benchmark my crawl stats compared to other sites.