JMU Strategic Internet Marketing

Google Analytics

For the entire year I have 210 total visits and 539 page views. 66.67% of visitors are new/unique visitors to my site. People tend to spend an average of 2:58 on my site which is kind of discouraging but I’m hoping I can eventually make that time longer. The top content on my site was my homepage, resume page, and interests page. I thought it was interesting that some of the page visits came from outside the United States, such as Canada, Hong Kong, India, Japan, and Brazil. JMU Marketing was the number one keyword that led to visits to my site. It was also interesting to find that my top traffic sources were direct, Google’s organic search, and Facebook.

Takeaways from MKTG470

I think some of the most interesting information that I learned in MKTG470 was how the internet actually works and how to make a website. Since the internet is becoming increasingly necessary, knowing how to design a website and promote your company and/or yourself online is extremely important. After being walked through the steps of actually learning how to use WordPress as well as how to write HTML code is a skill that I think will be very beneficial in the future after college. Optimizing a website is also critical for success and I believe by learning SEO and PPC is very useful. Using that knowledge and putting that to use on our own site’s was a great way to grasp the concept.

The Future

I plan to keep my website after the course ends. With some of the Google Adwords budget remaining I plan to continue to run a campaign for my resume page. After graduation I do plan on changing the focus of my site a little bit. A huge part of my site is obviously about being a JMU student and many blog posts talk about internet marketing related assignments. I do want to keep the website professional but would also like to blog about other things along with internet marketing, such as news, travel, and interesting facts. After being exposed to this material, I would pursue a career in internet marketing. It’s enjoyable and I think that it would be a promising position to have for the future.